Communicating the Climate Crisis with ACT Climate Labs

Learn about how to communicate effectively about the climate crisis and tackle misinformation with ACT Climate Labs, in partnership with Going Green Together and Catalysing Innovation.

In the fight against climate change, organisations of all kinds are trying to gain public support for policies that will protect the planet and ensure a prosperous future for all. But a new report has shown that 32% of Britons believe that climate change is only partly caused by human activity, and 55% believed some form of climate misinformation.

Climate change misinformation and disinformation are major threats to climate action. They distort the perception of climate science and solutions and create confusion among ordinary people. In this webinar, ACT Climate Labs will be presenting techniques that your organisation can use to improve your communication strategies, and fight back and get ahead of misinformation.

ACT Climate Labs is a project run by a group of advertising and climate experts with a mission to supercharge the effectiveness of climate communications with advertising techniques. They have carried out proprietary research on an audience they call the ‘Persuadables’, the 69% of the UK population who don't have strong opinions about climate change, and can be swayed either positively or negatively.

Members of voluntary, community, and social enterprise organisations are invited to join this open webinar on Wednesday 8th of February at 2pm to learn about:

• What is misinformation and disinformation, and how it impacts audiences
• How to spot dirty tactics and reframe arguments
• How to reach persuadable audiences with advertising techniques

Do you have a particular challenge you face in communicating about the climate emergency? Do you have any questions you'd like answered in this webinar? Fill out our pre-webinar survey ahead of time to help us address your questions in this webinar.

About the organisers

Going Green Together is a project supporting the VCSE sector to become environmentally sustainable. Visit the website to find climate resources and training opportunities.

Visit the ACT Climate Labs website to find articles on misinformation and climate communications, and subscribe to the bi-weekly newsletters with insights and best practice advice to improve your communications strategies.

This free session is part of a programme of support designed to encourage innovation in North East Small and Medium Enterprises in the Voluntary, Community and Social Enterprise sector.

VONNE is part-funded by ERDF as part of the Catalysing Innovation in North East Clusters 2021-2023 project, delivered by the Innovation SuperNetwork.

Innovation SuperNetwork includes the Catalysing Innovation in North East Clusters 2021-2023 project, which is receiving up to £1.28m of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.

The Ministry of Housing, Communities and Local Government is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information visit https://www.gov.uk/european-growth-funding

The Northern Powerhouse is a key aspect of this Government’s approach to addressing the productivity gap in the North and ensuring a stronger, more sustainable economy for all parts of the UK. Alongside over €1.5 billion of European Regional Development Fund support for businesses and communities across the North, the government has awarded £3.4 billion in three rounds of Growth Deals across the Northern Powerhouse.

This event is part of the Catalysing Innovation in North East Clusters project, delivered by the Innovation SuperNetwork and part-funded by ERDF. Your details will be stored securely and retained in compliance with The European General Data Protection Regulation (GDPR). For queries, or to be directed to our Privacy Policy, please email hello@supernetwork.org.uk

We are aware of a website glitch for a small number of users that means they receive an error message when completing registration for this event, and do not receive a confirmation email. We are working to solve this issue, but please be assured that your attendance has been registered and you will receive a reminder email with the event link, 24 hours prior to the event. Please contact VONNE if you have any queries.