At the VONNE conference in 2016 we heard from the Joseph Rowntree Foundation (JRF) on their work exploring key messages, views and beliefs held by the general public on poverty in the UK. Since then JRF has been working with Frameworks Institute on a research project on how we can tell a new story about poverty in the UK.
On 25th March VONNE and the Millfield House Foundation hosted a workshop by the Framework Institute on Reframing Poverty. At this workshop we heard from FrameWorks on their joint learning to understand how we can re-frame conversations and messages about poverty in the UK.
This is a distillation of two reports from the FrameWorks Institute, in partnership with the JRF:
JRF have also produced a summary and toolkit:
FrameWorks is a nonprofit communications think tank. With two decades of experience and expertise, FrameWorks occupies a unique position at the intersection of pioneering research and practice. Their work helps advocates replace bleak facts, statistics and anger with stories that change hearts and minds - and delivers policy change.